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The Business Blueprint · June 19 · 9 min

11. Competitor Analysis: How to Find the Gaps in Your Market

This episode of The Business Blueprint breaks down a tactical framework for conducting offensive competitor analysis to find and exploit profitable market gaps. Instead of copying rivals, businesses are urged to reverse-engineer them and use customer frustration as a strategic blueprint. Key Takeaways Map the Three Tiers: Analyze Direct competitors, Indirect competitors, and Replacement competitors. Reverse Engineer Strategy: Deeply audit 3 to 5 key rivals across their product features, digital footprint, and brand positioning to find what they are not promising. Weaponize Customer Friction: Mine the 3 star and 4 star reviews on platforms like G2, Trustpilot, or Reddit to find objective, recurring complaints about rivals. Combine this with mystery shopping to pinpoint exact operational and product weaknesses. Execute on Gaps: Turn data into market share using three main approaches: Product Differentiation, Service Transformation, or Marketing Repositioning.

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This episode of The Business Blueprint breaks down a tactical framework for conducting offensive competitor analysis to find and exploit profitable market gaps. Instead of copying rivals, businesses are urged to reverse-engineer them and use customer frustration as a strategic blueprint.
Key Takeaways
Map the Three Tiers: Analyze Direct competitors, Indirect competitors, and Replacement competitors.
Reverse Engineer Strategy: Deeply audit 3 to 5 key rivals across their product features, digital footprint, and brand positioning to find what they are not promising.
Weaponize Customer Friction: Mine the 3 star and 4 star reviews on platforms like G2, Trustpilot, or Reddit to find objective, recurring complaints about rivals. Combine this with mystery shopping to pinpoint exact operational and product weaknesses.
Execute on Gaps: Turn data into market share using three main approaches: Product Differentiation, Service Transformation, or Marketing Repositioning.

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