Explaining TaylorMade’s major move

Routinely criticised for “flooding the market” with new drivers, TaylorMade has announced that it is pivoting, with immediate effect, from a 12-month new product cycle to a 24-month cycle. But why? And why now? Michael and Lewis break down the shock golf gear news on this week’s episode of The bunkered Podcast. Elsewhere, Michael says a not-very-fond farewell to PGA of America president Don Rea, there’s some chat about a new event in England, and Lewis opens up on his recurring golf dream / nightmare. Tune-in now! — ⛳️ Chat to us on social and subscribe to the magazine for the best golf news, reviews, comment and more, direct from the home of golf! ⓣ https://twitter.com/bunkeredgolf ⓕ https://www.facebook.com/bunkeredonline ⓨ https://www.youtube.com/bunkeredonline ⓘ https://www.instagram.com/bunkeredgolfonline Get the magazine every month: https://www.bunkered.co.uk/suboffer