Europe’s Stalled Breakup: The Future of Google Adtech
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Is Google’s ad tech empire too powerful to regulate—or just powerful enough to break up?
In this wide-ranging interview, Javier Espinoza (Europe Executive Editor at The Capitol Forum) speaks with Damien Geradin, one of the lead lawyers behind the EC’s ad tech antitrust case against Google. They discuss:
How the case began with a single publisher complaint
Why self-preferencing across the ad tech stack is a competition issue
The failure of behavioral remedies in France
The political and legal implications of structural separation
What the U.S. DOJ case means for Europe’s timing
Whether the DMA is delivering on its promises
This conversation is essential viewing for anyone following Big Tech regulation, EU competition law, and digital market enforcement.
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