The Brand & Market Podcast - Turning Airbnb Listings into Legacies

87: Why Brand Strategy Is Important For Your Short-Term Rental

March 18 · 25 min · 30.8 MBExplicit

0:00-25:40

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Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.

Time-stamps:

Brand overview (1:37)

Property tagline (3:15)

Mission statement (3:42)

Brand values (4:53)

Brand descriptors (7:16)

Designed tagline (8:58)

Guest profile (9:23)

Unique value proposition (14:56)

Messaging and stories (16:09)

Now you’re ready for brand design (23:02)

Mentioned in This Episode: