The Bottom Line

The Muslim Pound

Jun 19, 2014 · 27 min · 26.8 MB
0:00-27:55

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How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers - and how best to serve them - are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them.

Guests :

Shelina Janmohamed, Ogilvy Noor Elnur Seyidli, HalalBooking.com Shazia Saleem, ieat foods

Producer : Rosamund Jones.