The Bottom Line

Super-premium drinks

Nov 15, 2018 · 27 min · 26.8 MB
0:00-27:58

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss.

Guests:

Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery Laura Edwards, general manager at Meantime Brewing Company and Andrew Geoghegan, global consumer planning director at Diageo