19. The Florist’s Guide to Building a Website That Sells While You Sleep

In this week’s episode, I’m diving into a topic many florists and flower farmers put off for far too long: your website. Not just having one — but making sure it actually works for you. Whether you're running a full-scale cut flower farm or designing bouquets from your kitchen table, your website should be attracting customers, answering questions, and taking payments (even while you’re elbow-deep in sweet peas). I’ll walk you through: The best platforms for flower growers and florists (Wix vs Shopify vs Squarespace) The non-negotiable elements every website needs to convert browsers into buyers How to set up your site to take payment upfront — no more ghosting customers Why SEO isn’t scary (and how to do it without jargon) A simple schedule for keeping your site fresh, seasonal, and sales-ready If your site is out of date (or non-existent), this episode will give you the confidence and clarity to finally get it working for you — not against you. Resources & Links Mentioned: My wedding site: fuchsiabloomsflorist.com My seed business: thehampshireseedcompany.com Website builders: Wix, Squarespace, Shopify My Business Blogs for more helpful information about setting up and running your business : Business Blogs