How Big Tech Is Using AI to Predict Your Purchases

Lucas and Luna explore how Apple, Google, Amazon, Meta, and Microsoft are using AI to predict what you'll buy next. They dig into Amazon's 'anticipatory shipping' patent, Apple's on-device purchase prediction via Apple Pay, and how Meta's ad algorithms now forecast purchase intent before you even click. They also connect this to the recent market slump in big tech stocks and what it means for consumer privacy. Specific examples and numbers ground the conversation: Google's 2024 patent for predictive purchase models, Meta's 18% jump in ad conversion rates using AI forecasting, and Microsoft's Cortana integration with Bing purchase prediction. The hosts weigh the convenience vs. creepiness factor and what regulations like the EU's AI Act mean for these technologies. #BigTech #AI #PredictiveAnalytics #Amazon #Apple #Google #Meta #Microsoft #Advertising #Privacy #Ecommerce #MachineLearning #ConsumerBehavior #Tech #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo