Skip to content
Sign in
Artwork for The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast · March 12 · 37 min

61. Strategic Marketer vs Marketing Manager | Lauren's story

When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes. But becoming a strategic marketer is actually about learning what to throw away. Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3 Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academy Marketing Collab > https://www.marketingcollab.co.uk It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck. This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills. Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy. You need to learn to build a marketing strategy AND you need to work on your mind strategy. Because if no one buys into your plan, you won't be able to activate it. 📚 Ready to make your breakthrough? Join my FREE live class Thursday 26th March: "How to Become a Truly Strategic Marketer" - [Link in show notes] Get on the waitlist for the April cohort of B2B Breakthrough Academy (doors opening soon): b2bjade.com Free resources: b2bjade.com/resources In this episode, I'm introducing you to Lauren Hill - someone who made the complete transformation from frazzled marketing manager to confident CEO of her own marketing company.

0:00-37:20
Play in

transcript

No transcript — this publisher did not publish one.

show notes

When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes.

But becoming a strategic marketer is actually about learning what to throw away.


Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01


Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3


Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academy


Marketing Collab > https://www.marketingcollab.co.uk

It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck.

This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills.

Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy.

You need to learn to build a marketing strategy AND you need to work on your mind strategy. Because if no one buys into your plan, you won't be able to activate it.

📚 Ready to make your breakthrough?

  • Join my FREE live class Thursday 26th March: "How to Become a Truly Strategic Marketer" - [Link in show notes]
  • Get on the waitlist for the April cohort of B2B Breakthrough Academy (doors opening soon): b2bjade.com
  • Free resources: b2bjade.com/resources

In this episode, I'm introducing you to Lauren Hill - someone who made the complete transformation from frazzled marketing manager to confident CEO of her own marketing company.


links6

more episodes

All episodes