Chase Lautenbach: 1320 Video, Street Car Takeover & the Billion-Dollar Empire Nobody Noticed | EP037

What does it actually take to build one of the most influential

organizations in grassroots motorsports?

Chase Lautenbach got his start with 1320 Video — traveling the

country, covering races, and watching the machine Kyle Loftis was

building in real time. One phone call later, Street Car Takeover

was born in a Sonic parking lot.

Now it's an 18-race season, an $8M+ operation, a car dealership

specializing in 1,500-3,000hp builds, and one of the most

authentic communities in the automotive aftermarket.

In this episode, Chase breaks down:

→ How 1320 Video quietly pushed BILLIONS through the automotive

industry (and why nobody realized it until now)

→ Why Street Car Takeover has a spot for the broke 17-year-old

with an F-body AND the guy running 3-second passes

→ The business model behind a race series where the promoters

race their own cars

→ How Chase sells 2,000hp modified cars without Autotrader,

Bring a Trailer, or CarGurus — and why dealerships are calling

him to move cars they can't

→ The used supercar market forecast: which platforms are rising

in the next 12 months (R8, Huracán, GTR, Porsche)

→ The "Dreamer, Numbers Guy, Processes Guy" partnership

structure that makes it all work

→ Why going to events — not going viral — is how you actually

build reach

→ "Those who can't, teach" — Chase's take on real education

vs. business coaches

→ What Street Car Takeover is bringing to Charlotte for HPX

week — and why this might be the most car-guy week of the year

This is a business conversation. Real numbers. Real frameworks.

Real talk from someone who built something most people in this

industry are still trying to figure out.

Street Car Takeover: @streetcartakeover

Chase Lautenbach: @chaselautenbach

1320 Video: @1320video

High Performance Expo (HPX) Charlotte — June 2nd

Street Car Takeover Charlotte — same week

⚙️ Automotive Advantage is where the automotive industry comes

to think bigger, build smarter, and grow faster.

Subscribe and leave a review if this episode gave you something

to work with.

——— CHAPTERS ———

0:00 Cold Open — How Street Car Takeover Was Born

1:02 Welcome / Intro

1:25 Chase's Background & the 1320 Video Origin Story

3:23 What Kyle Loftis Built — Billions With a B

6:47 Why 1320 Always Put People First

7:58 Organic Reach & The Secret to Social Media

10:07 "Have Just Enough Fun to Not Get Sued"

11:06 Find Fun Friends — Advice for Struggling Creators

13:22 What Is Street Car Takeover, Really?

15:48 The Numbers: 18 Events, $8M+, 20,000 People

18:04 Why They Still Go to Small Events

19:37 The Promoters Who Race Their Own Cars

21:19 How Chase Called Out All of Charlotte (Organic Reach 101)

22:51 Advice for Small Promoters Just Starting Out

24:40 Race Ready Auto Sports — Selling the 1% of the 1%

26:57 How to Actually Sell a 2,000hp Modified Car

28:02 Margins on Modified vs. Stock Cars

29:38 Used Supercar Market Forecast — What's Rising in 2026

31:44 "How Did Everyone Get So Rich?"

33:00 The Black Z06 Nobody Will Buy (And Why)

36:31 How to Attract and Keep Great Talent

37:42 What Chase Actually Looks for in a Hire

38:29 The Dreamer, the Numbers Guy, and the Processes Guy

39:43 No Ego at the Top — Why SCT Has Never Been One Person

41:19 Nobody's Too Good to Fold Merch

43:12 HPX + Street Car Takeover Charlotte Same Week

45:22 Trade Shows, Handshake Deals & Real Relationships

45:43 What Chase Is Teaching at HPX

48:30 How to Handle Failure (And Why It Ain't That Deep)

51:27 The Cars Coming to HPX — 3,000hp GTR + 50 Shades Fox Body

52:51 Why SCT Draws Everyone — 20-Year-Olds, Women, Every Background

55:32 How to Build a Culture Where Nobody Feels Left Out

56:40 Where Chase Finds Inspiration

58:17 "Race Car Go Fast. It Ain't That Deep."

58:56 HPX Week Preview — What to Expect in Charlotte

1:01:15 How to Find Chase & Street Car Takeover