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The Artificial Human · June 10 · 28 min

Can AI help us win the World Cup?

The 2026 World Cup is just around the corner, with England and Scotland heading overseas to play for their countries. FIFA has called it the most technologically advanced tournament yet, with all 48 teams given access to the same AI tools, designed to democratise elite football intelligence. So how will this year’s competition look, with every team now using AI as part of their training and strategy? And could it help us win the World Cup? We’ll be speaking to Stuart Fenton from Reading FC, the first Head of AI appointed by an English club, who’ll explain how they’re using AI to transform the club and push towards the Premier League. Plus, we’ll hear from Agnieszka Antoszkiewicz, CEO of OrdoStrategica and former Integrity Manager at FIFA, on how AI-driven changes are impacting the game, and whether the rules and safeguards are keeping up. Presenters: Aleks Krotoski and Kevin Fong Producer: Rachael O'Neill Sound: Niall Young

0:00-28:26
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The 2026 World Cup is just around the corner, with England and Scotland heading overseas to play for their countries. FIFA has called it the most technologically advanced tournament yet, with all 48 teams given access to the same AI tools, designed to democratise elite football intelligence.

So how will this year’s competition look, with every team now using AI as part of their training and strategy? And could it help us win the World Cup?

We’ll be speaking to Stuart Fenton from Reading FC, the first Head of AI appointed by an English club, who’ll explain how they’re using AI to transform the club and push towards the Premier League.

Plus, we’ll hear from Agnieszka Antoszkiewicz, CEO of OrdoStrategica and former Integrity Manager at FIFA, on how AI-driven changes are impacting the game, and whether the rules and safeguards are keeping up.

Presenters: Aleks Krotoski and Kevin Fong Producer: Rachael O'Neill Sound: Niall Young

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