What I Wish I Knew Starting Out in Aesthetics (Part 2)

In this episode, Dr Alison moves beyond the consultation room and into the wider world of aesthetic medicine talking about the business, the brands, the politics, the identity shift and the emotional realities that no one prepares you for. Building directly on from Episode 1, Alison opens with the truth. After years in the NHS stepping into aesthetics means entering a world of marketing, sales, brand influence, reps, devices, and endless product choice. This episode explores the confusion clinicians feel when navigating brands, the pressure to choose “the best” product, and the ethical tension between business growth and medical integrity. Alison breaks down how to evaluate brands responsibly, how to ask for evidence and how to avoid being swayed by hype or industry noise. Connect with Dr. Alison: Instagram- @applied.aesthetics.podcast Hosted on Acast. See acast.com/privacy for more information.