User Testing works & will save your business - so why don't more do it?

Have you ever been so sure of an idea, only to find out the customer doesn't like it? Or how some crazy start up ideas receive millions of dollars in investment? We all know user testing is important - even at a basic level. So how do these things happen?

The guys discuss the false consensus effect phenomenon and how it affects designers, developers and business owners. Real world stories, examples and suggestions round up this fiery topic

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