pity FRAGRANZE

Episode 9 — Pitti Fragranze: Let’s Smell Perfume What happens at a perfume fair when people ask about margins and concepts before smelling a single perfume? I take you behind the scenes at Pitti Fragranze in Florence, sharing unexpected encounters, Italy’s love of handmade things, and a few uncomfortable questions about what niche perfumery has become. There is plenty of show, but also warmth, curiosity, and real passion. Meet the people who make me want to return—and discover why my answer is often simply: let’s smell perfume.