niche SEGMENT

Episode 10 — Niche Perfume: Ask the Right Questions Who owns the brand? Who makes the perfume? And where is it produced? In this second reflection on Pitti Fragranze, I look back at twenty years of change—from lively perfume forums to a crowded world of short clips, shiny bottles, and brand concepts. Information is not scarce. The challenge is knowing what to ask. I share a few simple questions to help you look beyond the story, understand what you’re buying, and leave the final decision to your nose. Because, niche or not, perfume is there to be enjoyed.