Skip to content
Sign inOpen the app
Artwork for The AI Search Briefing
The AI Search Briefing · July 21 · 3 min

Smell That? Your Website Needs a Wakeup Call! | The AI Search Briefing #39

Smell that? That might be your website. In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why a website that has been sitting untouched for years may not be helping your business anymore. It may actually be hiding you. Just because your website is online does not mean your website is alive. A dormant website with no fresh content, no updated services, no FAQs, no reviews, no trust signals, and no clear answers gives Google and AI Search very little reason to understand, trust, or recommend your business. Facebook can be useful, but Facebook is rented land. Your Google Business Profile is local authority. Your website is your home base. If your website has not been updated since 2019, 2020, or 2021, it may be time for a wakeup call. Think Big. Be Trusted. Be Recommended. The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.

0:00-3:45
Play in podnodTranscript file

transcript

No transcript — this publisher did not publish one.

show notes

Smell that? That might be your website. 
In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why a website that has been sitting untouched for years may not be helping your business anymore. It may actually be hiding you. 
Just because your website is online does not mean your website is alive. A dormant website with no fresh content, no updated services, no FAQs, no reviews, no trust signals, and no clear answers gives Google and AI Search very little reason to understand, trust, or recommend your business. 
Facebook can be useful, but Facebook is rented land. 
Your Google Business Profile is local authority. Your website is your home base. 
If your website has not been updated since 2019, 2020, or 2021, it may be time for a wakeup call. 
Think Big. 
Be Trusted. 
Be Recommended. 

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search. 

more episodes

All episodes