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The AI Search Briefing · July 22 · 2 min

Rumor Has It… Google Has a Secret Link Score. | The AI Search Briefing #40

Rumor has it Google has a secret link quality score. Maybe. Maybe not. But here is what we do know: in today’s search world, and especially in AI Search, the question is not just “Who links to you?” The better question is, “Does that link make sense?” In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why random backlinks, generic guest posts, and high-number SEO tool metrics are not enough. A link from your local Chamber of Commerce makes sense. A local news story makes sense. A trade association in your industry makes sense. But a random blog talking about crypto, dog food, roof repair, celebrity gossip, and carpet cleaning? That does not make sense. Stop buying random authority. Start building relevant trust. Think Big. Be Trusted. Be Recommended. The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.

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Rumor has it Google has a secret link quality score. Maybe. Maybe not. But here is what we do know: in today’s search world, and especially in AI Search, the question is not just “Who links to you?” The better question is, “Does that link make sense?” In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why random backlinks, generic guest posts, and high-number SEO tool metrics are not enough. A link from your local Chamber of Commerce makes sense. A local news story makes sense. A trade association in your industry makes sense. But a random blog talking about crypto, dog food, roof repair, celebrity gossip, and carpet cleaning? That does not make sense. Stop buying random authority. Start building relevant trust. Think Big. Be Trusted. Be Recommended. 

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search. 

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