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The AI Search Briefing · Thursday · 2 min

Is Your Google Business Profile Outdated? | The AI Search Briefing #61

When was the last time you updated your Google Business Profile? Many businesses claim their profile, add their hours, upload a few photos, and then never touch it again. In Episode #61 of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why an outdated Google Business Profile can send the wrong message to customers and potentially leave Google with an outdated picture of your business. Think of your Google Business Profile as your digital storefront. Imagine walking past a clothing store where the display window hasn't changed in six years. You'd probably wonder if the business was still active. Your Google Business Profile can create a similar impression. You don't need to post every day. The goal is to consistently show what's happening in your business with new projects, customer success stories, seasonal reminders, helpful tips, products, services, community involvement, and fresh photos. Don't set up your Google Business Profile and forget about it. Keep it current. Keep it useful. Be consistent. Think Big. Be Trusted. Be Recommended. The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.

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 When was the last time you updated your Google Business Profile?
 Many businesses claim their profile, add their hours, upload a few photos, and then never touch it again.
 In Episode #61 of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains why an outdated Google Business Profile can send the wrong message to customers and potentially leave Google with an outdated picture of your business.
 Think of your Google Business Profile as your digital storefront. Imagine walking past a clothing store where the display window hasn't changed in six years. You'd probably wonder if the business was still active.
 Your Google Business Profile can create a similar impression.
 You don't need to post every day. The goal is to consistently show what's happening in your business with new projects, customer success stories, seasonal reminders, helpful tips, products, services, community involvement, and fresh photos.
 Don't set up your Google Business Profile and forget about it.
 Keep it current. Keep it useful. Be consistent.
 Think Big. Be Trusted. Be Recommended. 

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search. 

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