The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

Yuliana Francie

The Affluent CEO Show

She didn't build the wrong life. She just built it as the wrong woman.

This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her.

Not fully.

This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding.

Because more growth isn't what's missing. Honesty is.

Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there.

Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is.

Not hustle. Not performance. Not another blueprint.

Sovereignty.

Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins.

Follow now.

If this found you, you already know why.

Follow now. The woman you are becoming is already listening.

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👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

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20 episodes
Updated August 2

Episodes20

Newest first

August 2 · 18 min
Why Brilliant Executives Feel Like Beginners When They Build Their Own Business
Women now start roughly half of all new businesses, and applications are climbing sharply. A large share of that is senior women walking out of corporate, and almost no one prepares them for the first 12 months. Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing. Nothing about her capability had changed. Something else had. In this episode: Why the business stops being a business and becomes a mirror The two-founder test: same launch, same result, completely different next move What the research says about why high performers are the most exposed, not the least Why hiring a mentor was an identity decision, not a strategy one Validation leadership, and what replaces it One question to leave with: what job have you unknowingly given your business? Businesses are designed to create value. They were never designed to validate yours. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
July 10 · 41 min
Why the Order Changes Everything: Cracking the Mask That Built Your Success
What if the biggest thing holding back your next level isn't your strategy… …but the identity that built your success? In this deeply personal episode, I share one of the most important insights I've learned after 25 years in business, corporate strategy, and my own journey of healing. We often believe success comes from doing more. Learning more. Working harder. Finding the next strategy. But what if your greatest strength has quietly become your greatest ceiling? Together we'll explore: ✨ Why successful women unknowingly wear "masks" that once protected them ✨ The Good Girl, The Achiever, The Responsible One & The Strong Independent Woman ✨ How hyper-independence becomes a hidden identity ceiling ✨ Why strategy stops working when your identity hasn't caught up ✨ The real meaning of Embody → Elevate → Expand ✨ The butterfly metaphor that changed how I see transformation forever ✨ Why every breakthrough begins by honouring—not rejecting—the woman who got you here This isn't another conversation about mindset. It's about recognising the version of yourself that built your success… and having the courage to outgrow her. Because every season of life gives us a mask. Every season of growth asks us to crack one. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
June 26 · 35 min
The Hidden Cost of Hyper-Independence
Why high-achieving women abandon themselves, and how attachment theory explains it What if the very qualities that made you successful are the same qualities keeping you disconnected from yourself? For many high-achieving women, independence is celebrated. You're the capable one. The dependable one. The woman who always finds a way. You build the business, lead the team, hold the family together, and carry responsibilities that most people wouldn't dare take on. But beneath that strength lies a question few women ever ask: Is this really freedom… or is it survival? In this episode, I explore the hidden cost of hyper-independence and how attachment theory offers a powerful lens for understanding why so many successful women struggle to receive support, set boundaries, rest without guilt, or feel truly fulfilled despite their achievements. This isn't a conversation about blame or labels. It's a conversation about awareness. Together we'll explore: Why hyper-independence is often an adaptation—not a personality trait. How early attachment experiences can shape the way we lead, love, achieve, and receive. The four attachment patterns and how they commonly show up in ambitious women. Why people-pleasing, perfectionism, over-functioning, and emotional self-reliance are often survival strategies rather than character traits. The hidden relationship between self-abandonment and burnout. Why success starts to feel heavy when it's built from a version of you that no longer fits. What it truly means to move from survival to sovereignty. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
June 7 · 12 min
Stop Proving. Start Becoming
What if the success you've been chasing was never meant to make you feel whole? In this deeply personal episode, Yuliana Francie shares her journey from a small village in Indonesia to negotiating billion-dollar deals and building successful businesses—only to discover that achievement and fulfilment are not the same thing. Many high-achieving women spend their lives proving their worth through performance, productivity, and perfection. But beneath the accolades often lies a deeper question: "Is this really it?" In this episode, you'll discover: • Why success can still leave you feeling empty • The childhood conditioning that teaches us to pursue safety over alignment • How hyper-independence becomes a survival strategy disguised as strength • The difference between achievement and authentic fulfilment • Why the identity that helped you survive may be limiting your ability to receive love, support, ease, and abundance • The three-step process: Embody. Elevate. Expand. Yuliana explores how many women unconsciously earn belonging through achievement and how true transformation begins when we stop asking, "What do I need to do to be enough?" and start asking, "Who was I born to be?" As Carl Jung said, "The privilege of a lifetime is to become who you truly are." If you've built a successful life but still feel like something is missing, this episode is an invitation to stop performing for acceptance, release the pressure of proving, and reconnect with the woman you've always been beneath the conditioning. Because your next level isn't asking you to become more impressive. It's asking you to become more yourself. Stop proving. Start becoming. Start now at yulianafrancie.com/embody If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
May 29 · 10 min
The Identity Beneath Your Ceiling
You are not looking for more information. You are recognizing yourself. In this deeply confronting episode, Yuliana Francie explores the hidden identity pattern beneath the exhaustion, heaviness, and emotional disconnection many high-achieving women quietly carry — even after building outward success. This conversation goes beyond burnout, productivity, or time management. Because the real issue is often not operational. It is identity. Drawing from her own experience navigating corporate leadership, high-level negotiations, hyper-independence, and emotional over-functioning, Yuliana unpacks the invisible survival code many successful women unconsciously build their lives from: worth must be earned strength is endurance receiving is unsafe needing support is dangerous And while that identity may create achievement… it often blocks the very things success is meant to give: peace, rest, love, support, fulfillment, ease, and emotional safety. In this episode, you’ll learn: why success can start feeling emotionally heavy the difference between burnout and identity misalignment the “11pm moment” many high-achieving women experience privately why understanding the pattern intellectually is rarely enough to change it how hyper-independence shapes relationships, leadership, and self-worth why embodiment changes everything This episode is not about becoming less ambitious. It is about no longer building your life from survival. Because the next level of your life may not require more force. It may require becoming safe enough… to receive differently. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
May 25 · 13 min
The Woman Who Cannot Receive
What if the reason success feels heavy has nothing to do with ambition — and everything to do with the identity carrying it? In this deeply personal episode, Yuliana Francie explores the hidden emotional patterns many high-achieving women quietly live inside: hyper-independence, over-functioning, emotional exhaustion, and the inability to fully receive support, rest, love, or ease without guilt. Drawing from her upbringing in a hard-working Chinese family, her decades navigating corporate leadership and high-level negotiations, and her own experience with burnout and emotional disconnection, Yuliana shares the realization that changed her life: The same identity helping her achieve… was also preventing her from receiving. This episode unpacks: why so many successful women secretly feel emotionally exhausted the hidden cost of constantly “holding everything together” how survival-based identities shape leadership, relationships, and self-worth why hyper-independence often disconnects women from intimacy and support the emotional difference between performance and embodiment why “the woman who cannot receive love cannot fully receive life” You’ll also hear a deeper conversation around nervous system safety, emotional alignment, and why success eventually becomes unsustainable when it is built from self-abandonment rather than embodiment. This is not a conversation about doing less or becoming less ambitious. It is a conversation about no longer forcing what your nervous system was never designed to carry alone. Because maybe the next level of your life is not asking you to become more impressive. Maybe it’s asking you to become more honest and in alignment with your truths. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
May 13 · 15 min
The Art of Receiving & Effortless Success
For many high-achieving women, the idea of “effortless success” feels almost offensive. Because we were taught that success comes through endurance. Work harder. Carry more. Need less. Keep going. In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no longer fits? Drawing from her upbringing in a hard-working Chinese family, her years navigating corporate leadership and billion-dollar negotiations, and her own experience with burnout and hyper-independence, Yuliana explores the hidden survival identity many successful women unknowingly build their lives from. This conversation unpacks: why so many capable women feel emotionally exhausted despite outward success how hyper-independence disconnects us from love, support, rest, and fulfillment the hidden cost of constantly performing strength why embodiment is not a trend, but a deeper alignment with how we live and lead how success begins to feel lighter when it is no longer carried by survival You’ll also hear powerful reflections on identity, receiving, nervous system safety, and the emotional patterns beneath ambition — including why “the woman who cannot receive love cannot fully receive life.” This episode is an invitation to stop asking: “How can I push harder?” And start asking: “What version of me is building this life?” Because maybe the next level of your life is not asking you to become more impressive. Maybe it’s asking you to become more honest. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
May 2 · 15 min
There Is No Later
This is a special episode. On the same day my book was released, my father passed away. Two defining moments, one ending, one beginning. And in between them, a realization I can’t ignore: A life unlived doesn’t disappear. It becomes regret. In this episode, I reflect on: The complexity of losing someone you were never fully connected to The weight of words left unspoken The quiet truth that most people aren’t running out of time—they’re delaying what matters What are you still holding back? What are you waiting to say, choose, or become? Because the time isn’t later. It’s now. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
April 17 · 26 min
From Overgiving to Overflow with Chelsea Norton
What if scaling your business wasn’t about pushing harder… but learning how to receive differently? In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow. Because most women don’t have an offer problem. They have an embodiment gap. We’ve been conditioned to: over-deliver over-prove over-function …believing that more effort equals more results. But real expansion doesn’t come from force. It comes from alignment. This conversation explores what happens when you stop operating from pressure—and start leading from presence. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
April 13 · 18 min
You Don’t Have a Strategy Problem. You Have an Identity Problem.
You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed. So why does it still feel… off? In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: It’s not strategy. It’s identity. This episode explores: Why strategy is no longer your bottleneck The hidden cost of overthinking and over-refining How burnout is a symptom—not the problem The shift from performing to embodying Why your business will only grow to your level of consciousness If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns… This is your turning point. Because your next level isn’t built by doing more. It's built by becoming more. → Start your next level: yulianafrancie.com/embody If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
April 8 · 20 min
Reinventing First Aid: From Toxic Overload to Plant-Based Power with Jodi Scott
What if the products you trust to heal you… are quietly harming you? In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.” Jodi’s journey didn’t start in business. It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing. But everything shifted in a moment of awareness. Pregnant. Conscious. Living clean. Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body. That moment sparked a mission: To reinvent first aid using plant-based, effective, and truly safe solutions. This conversation goes deeper than products. We explore: The hidden toxicity in everyday “health” products The gap between traditional medicine and holistic healing How questioning the system leads to true innovation Building a purpose-led business rooted in integrity The power of listening to your inner knowing — even when it disrupts the norm This is not just about skincare or first aid. It’s about reclaiming sovereignty over your body, your choices, and your business. If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create. Ready to go deeper into Jodi’s world and explore her work? → Visit her special collaborative page here: yulianafrancie.com/greengoo If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 30 · 21 min
Your Life, Your Rules: Rising from the Ashes & Rewriting Your Story
What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning? In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful. But this isn’t just a story of survival—it’s a story of awakening. Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power. Together, Yuliana and Sharon explore: Why high-achieving women often burn out while caring for everyone else The hidden cost of living by default instead of design How to train your mind to shift from negative bias to empowered thinking What it truly means to live life on your terms—without waiting for a wake-up call This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 30 · 15 min
Legacy Is Not What You Leave Behind. It’s the Fire You Pass On Today.
In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy. Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone. Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means. This episode is a powerful invitation to shift from building for visibility… to building something that moves without you. Because legacy isn’t about being remembered. It’s about what continues because you existed. 🧠 Key Takeaways Visibility without multiplication is just performance People don’t connect with perfection—they connect with truth Legacy is not what you leave to people, but what you awaken in them If everything depends on you… you don’t have a business, you have a dependency Movements—not audiences—are what create generational impact ⚡ The Question That Changes Everything What are you deciding? Not what you’re learning. Not what you understand. What are you deciding to become? If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 19 · 17 min
Strategy Is the GPS. Identity Is the Engine.
Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever If Episode One cracked open the illusion… this episode rewires the truth. Because the problem was never your strategy. It was the identity driving it. In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design. Strategy is the GPS. Identity is the engine. You’ve been buying maps when you needed a new vehicle. If you’ve ever felt like: You’re doing everything right… but something still isn’t working You’ve invested in courses, coaches, and strategies that only worked temporarily You keep rebuilding your business every 18–24 months This episode will land hard—in the best way. ✧ Ready to Go Deeper? Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find: The full Leadership Archetype framework Aligned revenue models + pricing strategies The Scaling Readiness Diagnostic AI-powered journaling companion 👉 Access the book + bonus bundle here: https://yulianafrancie.com/embody If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 16 · 27 min
The PR Strategy Every Entrepreneur Needs to Get Seen and Paid
In this episode of The Affluent CEO Show, Yuliana Francie sits down with publicity expert Kate Engler, creator of the Meet the Press Masterclass, to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies. Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play. They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue. This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 11 · 15 min
You Haven’t Hit a Revenue Ceiling — You’ve Hit an Identity Ceiling
In this powerful opening episode of the book launch series, Yuliana Francie reveals the hidden reason so many brilliant, driven women feel stuck in their business growth — even after trying every strategy, funnel, and marketing tactic available. Podcast_EP1_IdentityCeiling What if the problem was never your strategy? What if the real ceiling is your identity? Drawing from over 25 years as a CPA, corporate strategist, and business mentor, Yuliana explains why high-achieving entrepreneurs often unknowingly build businesses on outdated internal operating systems — identities shaped by survival, performance, and external validation. And no matter how good the strategy is, new software cannot run on an old operating system. In this episode, Yuliana breaks down the deeper architecture behind sustainable success and introduces the foundational concept from her new book Embody. Elevate. Expand. You’ll discover why scaling a business without evolving your identity often leads to burnout, frustration, and the feeling of constantly pushing uphill. More importantly, you’ll learn how to begin shifting into a level of leadership where success flows from alignment rather than effort. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
March 8 · 43 min
From Burnout to Bold Reinvention: How Dr. Chantal Left Medicine to Build a Business on Her Own Terms
In this episode of The Affluent CEO Show, Yuliana Francie sits down with Dr. Chantal Lunderville from Orange County, California — a former physician who walked away from the traditional medical path after years of intense training and burnout. After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked so hard to build. Despite being passionate about women’s health, she realized she was advising patients to live healthy, balanced lives while she herself was exhausted, skipping meals, and running on empty. At 33, she made a courageous decision: to step away from the path everyone expected her to follow and begin creating a life aligned with her values, health, and vision for the future. In this powerful conversation, Dr. Chantal shares the moment she chose herself, the fears that came with leaving a prestigious medical fellowship, and how she began building a business from the ground up while redefining what success truly meant for her. This episode is a reminder that success is not about following someone else’s checklist — it’s about discovering your own North Star and having the courage to design a life around it. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
February 22 · 23 min
Owning Your Power in Male-Dominated Industries with Marina Ivanov
In this episode of The Affluent CEO Show, Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry. Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life. Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact. This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you. Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
February 18 · 11 min
Embody. Elevate. Expand.: Redefining Success Through Sovereignty
In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment. Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode. You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment. This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women. If you’re ready to redefine success on your own terms, this conversation is for you. Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
February 16 · 33 min
The Art of Aligned Success
In this powerful episode of The Affluent CEO Show, Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life. If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you. Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns. Together, Yuliana and Simone unpack: ✨ How to redesign your business around your ideal life (not the other way around) ✨ Why your beliefs quietly shape your income, energy, and capacity ✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis) ✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not ✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results ✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed ✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority) ✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support ✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions ✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot