The Marketing Question Every Business Owner Should Be Asking

Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer.

In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value,  cost per acquisition, retention, referrals, and the key numbers that turn marketing from guesswork into a predictable growth strategy.

Once you know what a customer is truly worth, you'll stop asking, "How much should I spend on marketing?" and start asking, "How much can I profitably invest to acquire a customer?"

If you want to make smarter marketing decisions and build a business that grows with confidence, this episode is for you.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

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