The $100 MBA Show

MBA13 Why is Perceived Value So Important?

Aug 21, 2014 · 7 min · 12.2 MB
0:00-7:59

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Customers form an opinion to buy or not to buy before purchasing. This decision is solely based on perceived value. How is perceived value formed? How best to showcase it? Let’s get down to business and talk about it in today’s lesson.

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