The tribes we build - Seth Godin

View full lesson: http://ed.ted.com/lessons/the-tribes-we-lead-seth-godin Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. Talk by Seth Godin. Learn more about your ad choices. Visit megaphone.fm/adchoices