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Technically Creative · Yesterday · 19 min

Where Do We Put All This Cloud?

Weekly AI news for Hollywood and the creative industries. This week, Technically Creative asks a deceptively simple question: where are we going to put all this cloud? Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about using AI safely and effectively in your business, visit https://koobriklabs.com/contact/ This week’s news includes Publicis and WPP taking their rivalry to Instagram, Fox completing its $22 billion acquisition of Roku, AI-powered product placement being inserted into finished film and television, new European pressure around chatbot copyright, NBCUniversal backing the booming microdrama market, and Runway building interactive AI characters that can join your Zoom. But the bigger story is infrastructure. AI is creating extraordinary wealth, minting new billionaires and driving a historic buildout of data centers. At the same time, local communities are pushing back over electricity, water, land use and who actually pays for the infrastructure. That tension is becoming political. Voters across the US are increasingly supporting tighter restrictions on data centers, while tech companies continue pouring hundreds of billions into compute. OpenAI has now responded with a new community compact promising to cover its own energy costs and be more transparent with the communities hosting its infrastructure. The question is no longer whether AI needs enormous amounts of compute. It is whether the people living next to the machines see enough of the upside to keep saying yes. Technically Creative covers AI, technology, Hollywood, advertising, media, data, and the future of the creative industries.

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Weekly AI news for Hollywood and the creative industries. This week, Technically Creative asks a deceptively simple question: where are we going to put all this cloud?

Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about using AI safely and effectively in your business, visit https://koobriklabs.com/contact/

This week’s news includes Publicis and WPP taking their rivalry to Instagram, Fox completing its $22 billion acquisition of Roku, AI-powered product placement being inserted into finished film and television, new European pressure around chatbot copyright, NBCUniversal backing the booming microdrama market, and Runway building interactive AI characters that can join your Zoom.

But the bigger story is infrastructure.

AI is creating extraordinary wealth, minting new billionaires and driving a historic buildout of data centers. At the same time, local communities are pushing back over electricity, water, land use and who actually pays for the infrastructure.

That tension is becoming political.

Voters across the US are increasingly supporting tighter restrictions on data centers, while tech companies continue pouring hundreds of billions into compute. OpenAI has now responded with a new community compact promising to cover its own energy costs and be more transparent with the communities hosting its infrastructure.

The question is no longer whether AI needs enormous amounts of compute.

It is whether the people living next to the machines see enough of the upside to keep saying yes.

Technically Creative covers AI, technology, Hollywood, advertising, media, data, and the future of the creative industries.

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