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Technically Creative · Monday · 19 min

Everyone Thinks They're a Director Now...

Weekly AI news for Hollywood and the creative industries. This week: what happens when AI gives clients the power to change creative work after the director has gone home? Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about adopting AI safely in your business, visit https://koobriklabs.com Our deep dive starts with A$AP Rocky’s Shroom Clouds music video, where AI-generated shots were reportedly added after the production company delivered its director’s cut, including disputed imagery the original filmmakers say they never created or approved. The bigger issue goes beyond AI plagiarism. Generative AI is changing what clients, commissioners and studios can do to finished creative work without going back to the people who made it. As tools like Google DeepMind’s Genie 4 move toward editable, persistent virtual worlds, directors, production companies and VFX studios may need new contractual protections around alterations, credits and additional work. Also this week: Wieden+Kennedy launches an entertainment division, Hollywood pushes back on OpenAI’s licensing arguments, Google’s AI search creates a monetization problem, Spotify explores licensed AI music remixing, Roblox has an AI-agent scraping incident, Big Tech’s AI spending overtakes cash generation, and Elon Musk’s AI Odyssey finally arrives. Technically Creative covers AI, technology, Hollywood, advertising, media and the future of the creative industries.

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Weekly AI news for Hollywood and the creative industries. This week: what happens when AI gives clients the power to change creative work after the director has gone home?

Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about adopting AI safely in your business, visit https://koobriklabs.com

Our deep dive starts with A$AP Rocky’s Shroom Clouds music video, where AI-generated shots were reportedly added after the production company delivered its director’s cut, including disputed imagery the original filmmakers say they never created or approved.

The bigger issue goes beyond AI plagiarism. Generative AI is changing what clients, commissioners and studios can do to finished creative work without going back to the people who made it. As tools like Google DeepMind’s Genie 4 move toward editable, persistent virtual worlds, directors, production companies and VFX studios may need new contractual protections around alterations, credits and additional work.

Also this week: Wieden+Kennedy launches an entertainment division, Hollywood pushes back on OpenAI’s licensing arguments, Google’s AI search creates a monetization problem, Spotify explores licensed AI music remixing, Roblox has an AI-agent scraping incident, Big Tech’s AI spending overtakes cash generation, and Elon Musk’s AI Odyssey finally arrives.

Technically Creative covers AI, technology, Hollywood, advertising, media and the future of the creative industries.

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