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Tech News Briefing · Wednesday · 8 min

3264: Amazon’s Latest Challenge: When Bots Do the Buying

People are adopting AI agents to research and buy products—and that’s putting Amazon’s $70 billion advertising business at risk. WSJ’s Isabella Simonetti breaks down why bots that can shop pose such a threat to the e-commerce giant, and how Amazon is fighting back. Julie Chang hosts. Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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People are adopting AI agents to research and buy products—and that’s putting Amazon’s $70 billion advertising business at risk. WSJ’s Isabella Simonetti breaks down why bots that can shop pose such a threat to the e-commerce giant, and how Amazon is fighting back. Julie Chang hosts.


Sign up for the WSJ's free Technology newsletter.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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