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Tech Legacies · September 1 · 3 min

Virality Is the New Product | E05a

You can build the best product in the world. But if nobody knows about it, does it really matter? In this conversation, Dan shares a powerful perspective on what separates startups that simply build from startups that actually succeed: “At the end of the day, it comes down to not the best idea, but I would say the best distribution.” He goes even further: “Virality is actually a product nowadays.” For founders, this changes the conversation. It’s not enough to have a great idea or impressive technology. You need to know how to get in front of customers, create attention, go to market, and ultimately build a business. Because the best product doesn’t always win. Sometimes, the best-known product does. 🎙️ Watch the full conversation to hear Dan’s take on distribution, virality, product-market fit, and what founders need to think about beyond the product itself. Links to the full episode on YouTube, Spotify and Apple Podcasts: https://linktr.ee/techlegacies ------------------------- Huge thank you to the sponsors and partners of the #TechLegacies podcast. Hit that FOLLOW button on their pages for the latest updates: https://www.linkedin.com/company/cginfinity/ - IT Consulting Services, especially in energy and Salesforce https://www.linkedin.com/in/shaunnablack/ - Executive Coach and & Heart-Centered Leadership https://www.linkedin.com/company/odyssey-information-services/ - IT recruitment and managed services https://www.linkedin.com/company/techcxolaunchpad/ - Program to elevate you to senior leadership and C-Suite https://www.linkedin.com/company/marketscale/ - For your studio recording needs and platform for user content

0:00-3:29

transcript

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show notes

You can build the best product in the world.

But if nobody knows about it, does it really matter?

In this conversation, Dan shares a powerful perspective on what separates startups that simply build from startups that actually succeed:

“At the end of the day, it comes down to not the best idea, but I would say the best distribution.”

He goes even further:

“Virality is actually a product nowadays.”

For founders, this changes the conversation.

It’s not enough to have a great idea or impressive technology. You need to know how to get in front of customers, create attention, go to market, and ultimately build a business.

Because the best product doesn’t always win.

Sometimes, the best-known product does.

🎙️ Watch the full conversation to hear Dan’s take on distribution, virality, product-market fit, and what founders need to think about beyond the product itself.

Links to the full episode on YouTube, Spotify and Apple Podcasts: https://linktr.ee/techlegacies

-------------------------

Huge thank you to the sponsors and partners of the #TechLegacies podcast. Hit that FOLLOW button on their pages for the latest updates:

https://www.linkedin.com/company/cginfinity/ - IT Consulting Services, especially in energy and Salesforce

https://www.linkedin.com/in/shaunnablack/ - Executive Coach and & Heart-Centered Leadership

https://www.linkedin.com/company/odyssey-information-services/ - IT recruitment and managed services

https://www.linkedin.com/company/techcxolaunchpad/ - Program to elevate you to senior leadership and C-Suite

https://www.linkedin.com/company/marketscale/ - For your studio recording needs and platform for user content

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