Larry Satterfield | The 30-60-90 Day Plan? Straight to the Trash.

The 30-60-90 Day Plan? Straight to the Trash. Let’s be real – no one actually uses that thing. You put one together for your final interview and straight to the trash it goes The traditional 30-60-90 day plan is a waste. It’s filled with shallow milestones, checklist-ticking, and rushing through “stages” that don’t move the needle. Plus, the whole process takes way too long. So, what should a new sales leader focus on when they step into a company? I’m 100% aligned with Larry on how he views his entry as a CRO/Global Sales Leader/US Sales Leader. ⚠️ Forget arbitrary timelines and pointless checklists. The best Sales Leaders I’ve worked with, recruited for, and strategized with, focus on these things: 🟢 Who’s my top talent? 🟢 Who are our best customers, and what do they really think of us? 🟢 Who are our top vendors or partners, and how do they view us? 🟢 Is our sales compensation driving the right behaviors? No predetermined plan here. This is about being strategic, not reactive. Your best sellers, customers, and Vendors/partners will tell you exactly what’s working – and what’s not. The real planning starts when you figure out what's broken and what’s actually working.