Amazon vs. D2C for Supplement Brands
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Every supplement brand hits this crossroads: Amazon or direct-to-consumer?
In this episode, I think through:
- Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)
- The real economics: DTC vs Amazon
- When Amazon actually makes MORE sense than DTC (yes, there are use cases)
- A 3-tier product architecture framework for strategically using both channels
Whether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy.
This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
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