Summation with Auren Hoffman
Gabe Rogol: A Masterclass in Demand Gen
Feb 22, 2022 · 44 min · Episode 25 · 32.5 MB
0:00-44:52
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Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.
If you are building a sales or marketing function, this episode is a must listen.
World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts
You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Gabe Rogol at @GabeRogol
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