
transcript
show notes
When did climate change become awkward to talk about? This episode explores the gap between what people think others believe and what people actually support, arguing that silence can make climate action seem more divisive than it is.
The episode is a spin on the famous Transport for London prompt: see it, say it, sorted.
In this episode
- Reflections from the Blue Earth Summit, including an unexpected conference sauna 00:26
- Why words like “polarised” and “divisive” have entered the climate conversation 01:53
- The gap between public concern about climate change and the noisy minority opposing action 04:07
- Why net zero isn’t a purely political or “green” issue 05:02
- How green hushing and cautious corporate messaging create a “sea of sameness” 07:57
- Why employees take cues from what leaders do and don’t say 09:03
- The responsibility of sustainability professionals to challenge silence around climate change 10:39
- Moving from “Do I have permission?” to “It’s my responsibility” 11:31
- Why stories and conversations may be more effective than repeatedly building the business case 12:11
- A practical exercise for revealing how much support for climate action exists in a room 15:09
- How sharing knowledge can help people feel informed, confident and empowered 19:38
Key takeaway
Most people care about clean air, nature, food prices and their children’s futures, but many have never been asked. When sustainability professionals spot the silence, start the conversation and share compelling stories, climate action becomes easier to discuss.
“It’s only as divisive as our silence allows it to be.” 21:14
Conversation prompts
- Where has climate change disappeared from conversations in your organisation?
- Are people mistaking loud opposition for widespread disagreement?
- What story could you share instead of another target, KPI or statistic?
- What would help colleagues feel safer and more confident talking about climate change?
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