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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

The 2026 Reset: Building Consistency Without Burnout

January 19 · 24 min · Episode 86 · 17.8 MB
0:00-24:44

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Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:

You don’t need to do more this year. You need to do what you can repeat.

In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership.

 If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. 


Episode Highlights:

  • How to pick anchors for your year (not a mile-long goal list).
  • What consistency is and is not. 
  • How to simplify marketing with your minimum viable. 
  • Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).
  • Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. 
  • Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data.


Resources & Mentions:


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Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com