From Sweden to Hawaii: How Sanna Myers built a pattern brand #106

What does it actually take to launch a sewing pattern brand and find an audience for your creations?

In this episode, Johanna and Malena sit down with Sanna Myers from Paradise Patterns, a Swedish pattern maker now based in Hawaii, and talk through the inner workings of building a pattern brand.

They follow her path from pattern school in Sweden to experimenting with her own clothing line in Hawaii, and eventually finding her way into the indie pattern world.

They also get into what happens after that first pattern goes out into the world and does not quite land, how she used a free pattern to build real traction, and why community matters.

If you have ever wondered what goes into the patterns you sew, this is the episode for you!

Learn more about SannaParadise Patterns

@paradisepatterns

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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

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About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

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