From LinkedIn Script to a Life -Changing Acquisition

Riccardo Pisano built Growth-X from an internal LinkedIn automation script into a SaaS lead generation business with millions in revenue before selling it through ⁠Acquire.com⁠.

Before writing code, Riccardo and his cofounders waited for paying customers. Then they used Growth-X to acquire more customers, improve the product, and grow with B2B sales teams.

In this episode, Riccardo shares how a simple growth tool became a real business, why selling required more than buyer interest, and how the right buyer helped turn years of work into a life-changing acquisition.

You'll hear:

• How an internal LinkedIn script became Growth-X
• Why paying customers came before writing code
• How Growth-X generated revenue with B2B sales teams
• Why documentation mattered during due diligence
• How buyer fit helped shape Growth-X's next chapter

3 Lessons from Growth-X:

1. Validate Before Building: Riccardo waited for paying customers before writing code.
2. Revenue Needs Preparation: Buyers need clean financials, documentation, and clear answers.
3. Buyer Fit Counts: The right buyer can help move a product into its next phase.

For founders, this episode shows how a simple internal tool can grow into a meaningful business and lead to a life-changing exit when demand, preparation, and buyer fit converge.

Follow the Guest:

Riccardo Pisano

X (Twitter)