Consumer Psychology

Welcome to Spooky Psychology with Megan and Lauren! Today we're discussing psychological marketing tactics and getting specific about advertising to children and the new trend of "gentle parenting." Become a Patron at: https://www.patreon.com/spookypsychology references: https://www.verywellmind.com/what-is-consumer-psychology-2794899 https://www.psychologytoday.com/us/basics/consumer-behavior https://www.psychologytoday.com/us/blog/the-modern-brain/201911/3-cognitive-shortcuts-exploited-marketers https://theconversation.com/what-is-gentle-parenting-an-expert-explains-184282 https://www.newyorker.com/books/under-review/the-harsh-realm-of-gentle-parenting https://www.parents.com/parenting/better-parenting/style/what-is-gentle-parenting/ https://www.psychologytoday.com/us/blog/science-choice/202003/7-reasons-panic-buying-behavior https://www.nbcnews.com/better/pop-culture/target-effect-psychologist-explains-why-you-can-t-just-buy-ncna923456 https://www.crowdspring.com/marketing-psychology/ https://www.allbusiness.com/how-to-market-to-kids-1965-1.html https://www.apa.org/pubs/reports/advertising-children