Geek Warning: Why are modern bikes so expensive?

Why are bikes so expensive? In this episode, Factor's Rob Gitelis speaks openly, providing an insight deep into the world of premium bicycle manufacturing and breaking down the costs of making a modern high-end bike. More broadly, Gitelis talks us through some of the inner workings of the manufacturing facilities brands employ, staffing models and transient workforces, and his fears that a repeat of the Covid boom and bust is just around the corner.