Why Projects Fail – Avoiding The Pitfalls With Jen Cohen

Why do projects fail? Often, projects fail because the company believes technology can solve all their problems. Jen Cohen, the Vice President of Core Engineering at Toyota Research Institute says that it's always about the people who USE the technology. Jen talks with Elizabeth about how the most critical skill set for success is empathetic listening. You need to listen to people’s concerns and change accordingly. So if you want to know more about why projects fail and how you can avoid the pitfalls, this episode’s for you. Tune in!