Amplemarket with João Batalha

The lifeblood of most companies is their sales departments. When you’re selling something other than a commodity, it’s typically necessary to carefully groom the onboarding experience for inbound future customers. Historically, companies approached this in a one-size-fits-all manner, giving all customers a common experience. In today’s data-driven age, a better experience can be provided that is data-driven, personalized, and automated. Amplemarket leverages machine learning in the development of next-generation sales tools. In this episode, I interview João Batalha, Co-Founder, and CEO of Amplemarket. Sponsorship inquiries: sponsor@softwareengineeringdaily.com