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Social Media Marketing Podcast · July 23 · 43 min

YouTube on TV: What Marketers Need to Know

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes Marketing Optimize Your Channel Banner and Thumbnails for TV Create Longer, Episodic Content for the Couch Audience Understand YouTube's New Unique Reach Metric Prepare for Ask YouTube and AI-Powered Search on TV Take Advantage of YouTube's TV Commerce Features Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00-43:16
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show notes

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

  • Why YouTube on TV Changes Marketing
  • Optimize Your Channel Banner and Thumbnails for TV
  • Create Longer, Episodic Content for the Couch Audience
  • Understand YouTube's New Unique Reach Metric
  • Prepare for Ask YouTube and AI-Powered Search on TV
  • Take Advantage of YouTube's TV Commerce Features



Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728



Review our show on Apple Podcasts

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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