YouTube on TV: What Marketers Need to Know

July 23 · 43 min · Episode 728 · 41.6 MB

0:00-43:16

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Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

Why YouTube on TV Changes Marketing
Optimize Your Channel Banner and Thumbnails for TV
Create Longer, Episodic Content for the Couch Audience
Understand YouTube's New Unique Reach Metric
Prepare for Ask YouTube and AI-Powered Search on TV
Take Advantage of YouTube's TV Commerce Features

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728

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