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Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

10 \\ How to Use Social Media Analytics to Grow Your Small Business Fast

Jan 29, 2025 · 15 min · Episode 10 · 14.9 MB
0:00-15:28

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Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered!

 

In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results.

 

Here’s what you’ll learn in this episode:

  • The difference between vanity metrics and valuable metrics (and why the latter is your new best friend).
  • 4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach.
  • Simple tools and strategies to track your social media analytics without feeling overwhelmed.
  • How to use these numbers to create smarter content and grow your business.

 

Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins.

 

Let’s turn your social media into a powerful tool for measurable growth. Tune in now!



With all my support,
Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

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Contact me here: cheyannecleyman@gmail.com