They Broke Their LinkedIn Company Page on Purpose — And It Worked
transcript
show notes
Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.
Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creators voluntarily returning to the Page, and other brands screenshotting it as the example to copy.
In this episode, Ashley shares how she won the internal argument, why commenting matters more than publishing, and the one metric she cares about that LinkedIn analytics doesn't measure.
Key moments in this episode -
00:00 – Meet Ashley Sava, the content anarchist behind the Manychat Page
03:31 – Why most Company Pages feel like an empty office lobby
04:45 – Who actually owns your LinkedIn Page
07:05 – The metric Ashley cares about most
12:17 – Changing the Manychat strategy
17:16 – Company Page Commenting as strategy
21:02 – The LinkedIn jail moment
22:31 – What the Company Page delivered for the business
26:13 – How to get buy-in to change a boring Company Page
Connect with Ashley Sava on LinkedIn
Follow the Manychat Company Page on LinkedIn
