The 3 Conversations Your LinkedIn Strategy Is Missing

Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room. In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built on real buyer intelligence — plus the specific questions to ask in each. What you'll learn: Why a LinkedIn strategy built by marketing alone is only half a strategy The questions to ask your sales team about buyer objections and language What customer interviews reveal that internal research never will How regional and global teams stop competing and start compounding How to turn what you hear into Company Page content pillars Timestamps 00:00 — Why marketing alone can't build a LinkedIn strategy 02:15 — What to ask your sales team about buyers 06:20 — Customer research questions that sharpen your content 11:50 — Aligning regional and global LinkedIn teams 14:20 — Turning insights into LinkedIn content pillars 18:15 — The Power of Two behind better strategy Better LinkedIn strategy starts with better conversations. Talk to sales, talk to customers, talk across the business — then build the strategy. CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter