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S.O.B. (Small Owned Business) Marketing

Lore Marketing: Building Stories That Resonate

April 2 · 35 min · Episode 159 · 34.4 MB
0:00-35:51

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Want to tap into your small business’s lore? Wondering what lore is? 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.

 

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

 

 

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

  • An extensive library of tutorials 
  • A community of like minded small owned businesses
  • Free downloads and templates for you to jumpstart your marketing
  • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

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Chapters:

00:00 Introduction (Please Leave us a Review)

02:05 What Is Lore?

08:16 The Role of Audience in Lore Marketing

13:31 Examples of Lore in Action

23:12 Practical Applications of Lore Marketing

33:32 TLDL; What Is Lore Marketing and How Can Small Businesses Use It

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 

 

Support This Podcast: buymeacoffee.com/sobmarketing 

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

 

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Episode Transcripts: https://sobmarketing.com/blog 

 

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

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COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com