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S.O.B. (Small Owned Business) Marketing · July 23 · 48 min

Best Practices to Get Repeat Customers in 2026

It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business. Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing. Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Welcome to the SOB Marketing Podcast 03:45 Marketing Strategies for Recurring Sales 11:34 The Importance of Customer Service 18:34 Building Brand Evangelists 25:09 Cross-Selling and Upselling Techniques 35:29 The Power of Subscription Models 46:41 Leveraging Existing Tools for Sales Growth ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss Podcast Sponsorship Inquiries: https://sobmarketing.com/contact Support This Podcast: buymeacoffee.com/sobmarketing 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

0:00 · Welcome to the SOB Marketing Podcast-48:16

transcript

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show notes

It’s time to focus on the lifeline of your small business - your repeat customers!

In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.

 

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

 

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

  • An extensive library of tutorials 
  • A community of like minded small owned businesses
  • Free downloads and templates for you to jumpstart your marketing
  • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Welcome to the SOB Marketing Podcast

03:45 Marketing Strategies for Recurring Sales

11:34 The Importance of Customer Service

18:34 Building Brand Evangelists

25:09 Cross-Selling and Upselling Techniques

35:29 The Power of Subscription Models

46:41 Leveraging Existing Tools for Sales Growth

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss 

 

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 

 

Support This Podcast: buymeacoffee.com/sobmarketing 

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

 

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

 

Episode Transcripts: https://sobmarketing.com/blog 

 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

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