What to learn from Patanjali?

Despite the fact that google earns 90% of their revenue through advertising on their platforms, the company's founders Larry Page and Sergei Brin, were fairly anti advertising as entrepreneurs. Many brands like Patanjali and others have chosen unconventional ways of building a brand. In this episode of Smarter With Sid , Siddharth tries to understand how does a company build a brand? when do they start? what do they do? and do they always succeed?

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