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Simon Says · Oct 14, 2025 · 55 min

Community is the ONLY Barrier to Entry

Sponsored by HighLevelThis episode is sponsored by HighLevel — the all-in-one platform for funnels, CRM, marketing automation, and lead management.With my link, you get 30 days free. 👉 Start your 30-day free trial here: ⁠⁠⁠https://www.gohighlevel.com/simonsays⁠⁠⁠ If you want access to my custom HighLevel dashboard for keeping track of your outbound and managing client relationships click here 👇 ⁠⁠⁠HighLevel dashboard⁠⁠ _______________________________ Episode 11 — Live, unfiltered, and building in public We took Simon Says on the road and met founders turning ideas into momentum — right in front of a live audience. • Bethany Rooney — Space Candy Skin Playful, indie skincare built to earn its place in your bag. We talk scrappy product-market fit, sampling, and stories that make first-time customers hit “buy now.” Website: https://spacecandyskin.com. Space Candy Skin • IG: @spacecandyskin • Sarah Knight — The Allergy Team Helping families and schools keep children with food allergies safe. We dig into trust, partnerships, and how to turn expertise into scalable training. Website: https://theallergyteam.com. The Allergy Team • IG: @theallergyteam • Lisa Shepherd & Saskia Roskam — The Biskery Hand-iced, personalised biscuits that travel well and make brands feel human. We map a content flywheel from bake table to bulk corporate orders. Website: https://www.thebiskery.com. The Biskery • IG: @thebiskery • Stacey Cann — Franchise Strategist Turning proven businesses into repeatable models. We sketch a “teach, show, prove” path: workshops, case studies, and a simple discovery offer. Website: https://www.staceycann.com. Stacey Cann • IG: @staceycannfranchisestrategist • Hugh Johnston — Tyypo (AI writing coach) An AI coach that catches your most common writing mistakes and teaches you to fix them — we plan a waitlist-to-paid sequence. Website: https://tyypo.app. Tyypo • IG: @tyypo.app • Mari-Carmen Sanchez-Morris — Matresa Building a maternal-health platform that supports mums and employers with preventative, personalised care. We design a pilot that proves outcomes. Website: https://www.matresa-app.com. Matresa • Alt site: https://matresa.co.uk • IG: @matresa_uk — Follow Simon Says on Spotify and subscribe on YouTube. Your support helps us fix the education system, teach people business, and give knowledge away for free.

0:00-55:55

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show notes

Sponsored by HighLevelThis episode is sponsored by HighLevel — the all-in-one platform for funnels, CRM, marketing automation, and lead management.With my link, you get 30 days free.

👉 Start your 30-day free trial here: ⁠⁠⁠https://www.gohighlevel.com/simonsays⁠⁠⁠


If you want access to my custom HighLevel dashboard for keeping track of your outbound and managing client relationships click here 👇

⁠⁠⁠HighLevel dashboard⁠⁠

_______________________________


Episode 11 — Live, unfiltered, and building in public
We took Simon Says on the road and met founders turning ideas into momentum — right in front of a live audience.

Bethany Rooney — Space Candy Skin
Playful, indie skincare built to earn its place in your bag. We talk scrappy product-market fit, sampling, and stories that make first-time customers hit “buy now.”
Website: https://spacecandyskin.com. Space Candy Skin • IG: @spacecandyskin


Sarah Knight — The Allergy Team
Helping families and schools keep children with food allergies safe. We dig into trust, partnerships, and how to turn expertise into scalable training.
Website: https://theallergyteam.com. The Allergy Team • IG: @theallergyteam


Lisa Shepherd & Saskia Roskam — The Biskery
Hand-iced, personalised biscuits that travel well and make brands feel human. We map a content flywheel from bake table to bulk corporate orders.
Website: https://www.thebiskery.com. The Biskery • IG: @thebiskery


Stacey Cann — Franchise Strategist
Turning proven businesses into repeatable models. We sketch a “teach, show, prove” path: workshops, case studies, and a simple discovery offer.
Website: https://www.staceycann.com. Stacey Cann • IG: @staceycannfranchisestrategist


Hugh Johnston — Tyypo (AI writing coach)
An AI coach that catches your most common writing mistakes and teaches you to fix them — we plan a waitlist-to-paid sequence.
Website: https://tyypo.app. Tyypo • IG: @tyypo.app


Mari-Carmen Sanchez-Morris — Matresa
Building a maternal-health platform that supports mums and employers with preventative, personalised care. We design a pilot that proves outcomes.
Website: https://www.matresa-app.com. Matresa • Alt site: https://matresa.co.uk • IG: @matresa_uk


Follow Simon Says on Spotify and subscribe on YouTube. Your support helps us fix the education system, teach people business, and give knowledge away for free.

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