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Side Notes by Zerodha Varsity · January 6 · 11 min

Diet Coke Vs Coke Zero - What's the difference? Why the difference?

How can one drink be for women and the other for men? It is a day-to-day consumable, not even medicine. So, why target a drink to a specific gender? The lessons are in marketing and consumer psychology. Not just Coca-Cola, but also Pepsi had drinks targeted at different genders. Zerodha Varsity on Social Media: Instagram: https://www.instagram.com/zerodhavarsity/ X: https://x.com/ZerodhaVarsity YouTube: https://www.youtube.com/@varsitybyzerodha Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.

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How can one drink be for women and the other for men? It is a day-to-day consumable, not even medicine. So, why target a drink to a specific gender? The lessons are in marketing and consumer psychology. Not just Coca-Cola, but also Pepsi had drinks targeted at different genders.

Zerodha Varsity on Social Media:

Instagram: https://www.instagram.com/zerodhavarsity/

X: https://x.com/ZerodhaVarsity

YouTube: https://www.youtube.com/@varsitybyzerodha

Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.