Recho Omondi on Building The Cutting Room Floor, Outsmarting the Algorithm & Not Shortchanging Yourself

#357: Recho Omondi launched The Cutting Room Floor as "Fashion's Only Fashion Show" back in 2018, when nobody understood why a fashion podcast should exist. Now she's just closed a multi-year partnership with Patreon, the platform she's been exclusively building her community with since 2021. 

This week we trace it all: the art school pivot from pre-med, the accidental embroidery business that out-earned her fashion label, and the meeting where she walked into Patreon's C-suite and pitched them a deal nobody had ever been offered before. 

We also get into the parts nobody wants to admit out loud: what it actually feels like when your biggest win gets met with silence, and why the algorithm might be doing more damage to how we see each other than many of us are willing to admit.

This episode is for you if...

• You're building something slow and unsexy that nobody's clapping for yet, but you know it's working
• You've ever had a huge win met with silence from someone who was supposed to be happy for you
• You want a reframe on jealousy that isn't just "ignore it and move on"
• You're curious what it actually takes to build a paid community from scratch, no borrowed audience, no shortcuts
• You need permission to trust your gut over everyone else's opinion

Episode Links:

• Subscribe to The Cutting Room Floor on Patreon: https://www.patreon.com/cw/thecuttingroomfloor
• Follow The Cutting Room Floor on Instagram: https://www.instagram.com/thecuttingroomfloor/
• Follow Recho on Instagram: https://www.instagram.com/omondi/
• Follow The Cutting Room Floor on TikTok: https://www.tiktok.com/@tcrfff

Sponsors:

• Nuuly: Visit use code LUCKY at https://www.nuuly.com to get $28 off your first month.
• Square: Get up to $200 off Square hardware when you sign up at https://www.square.com/go/lucky
• Superpower: Visit https://www.superpower.com and use code LUCKY for $20 off your $199 Superpower membership.
• Shopify: Start your free trial at https://www.shopify.com/lucky

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media

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