SYW344 - Building a Mixed Media Community from the Ground Up with Hannah Lopez

Hannah Lopez started scrapbooking in 2014 to document her daughter's Make-A-Wish trip during treatment for childhood leukemia, and within six months she was already making YouTube videos about her new hobby. Today she runs The Crafty Maven Getaway, a mixed media kit company and online community she first launched in 2015, stepped away from for several years, and recently relaunched with a design team and a fresh focus. Our conversation covers content creation in the scrapbooking space, the logistics of running a small product-based business, and what younger crafters might do differently.

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