The Next Evolution of Fishing: AI-Powered Sonar

Artificial intelligence is making its way into offshore fishing—but what does that actually mean for anglers? In this episode of The Science of Fishing, we sit down with Captain Greg Mayer and Martin from Simrad to explore how AI-powered sonar is changing the way captains find and track fish. The conversation dives into how a virtual sonar operator works, how the AI learns from experienced captains, and why it's designed to be an assistant rather than a replacement. Greg shares firsthand experiences using the technology on the water, explaining how it helps identify fish he might otherwise miss while allowing him to focus on running the boat and managing clients. We also discuss the future of AI in fishing, from automated sonar adjustments and smarter fish tracking to reducing bycatch, improving fuel efficiency, and making offshore fishing more sustainable. Whether you're excited about new technology or skeptical of AI's role in the sport, this episode offers an inside look at one of the biggest innovations shaping the future of fishing. REEL IN SOME MERCHShop official Science of Fishing gear: https://www.thescienceoffishing.com/merchJOIN THE COMMUNITYQuestions, guest requests, or ideas?Email Mark: markfarag@thescienceoffishing.comFOLLOW SCIENCE OF FISHINGInstagram: https://www.instagram.com/scienceoffishingTikTok: https://www.tiktok.com/@scienceoffishingFacebook: https://www.facebook.com/scienceoffishingTwitter/X: https://twitter.com/scienceoffish#scienceoffishing #fishing #fishinglife